The Q&A

Danielle Sobel, Founder of Juice Society, On The Importance Of Saying No

...and how juice can literally be life-changing.

Here we are in the first month of 2018. Each day seems like an opportunity for positive change, but the new year for many is the time to set big life changes, resolutions, or intentions. With that in mind (and in hopes of a bit of guidance), we chatted with the wildly inspiring Danielle Sobel, founder of Austin’s favorite juice spot, Juice Society.

Danielle Sobel - Juice Society

Tell us a little about yourself.

Growing up I always had chronic migraines and horrible eczema. It wasn’t until I graduated college that I decided I no longer wanted to keep putting a bandaid on top of my conditions (meaning creams and pills), but rather get to the root of it all and truly heal my body. I started experimenting with all different diets (paleo, raw, vegan, etc) but the one thing that remained consistent throughout was juicing. Every morning I would make huge batches of juice to drink throughout the day and I noticed almost immediately my body beginning to take note. It blew my mind how the food I was eating could physically change the things I have been suffering from my whole life.

How did you make your dream into the thriving business it is today?

I sacrificed a lot to start and run Juice Society, and still do! Sleep, relationships, even taking care of yourself all seem to be moved to the back burner as you try to build your dream. Your ability to power through the crappy days to reach that big vision is what’s going to get you to where you need and want to be.

Balance is key for me when it comes to leading a healthy lifestyle and not taking things too seriously! If you want pizza, don’t deprive yourself of that pizza. Enjoy it for what it is! Beating yourself up about what you eat is the worst thing you can do when trying to develop a healthy relationship with your food and what you consume. Food should be fun and simple and enjoyable.

Danielle Sobel - Juice Society
Do you make resolutions each new year?

I don’t typically make big resolutions. Instead I have small goals I set for myself and break down over the course of each month. January is all about getting organized and staying present.

What is your attitude towards change?

I used to be very resistant to change but once I started Juice Society my whole outlook and feelings around it completely, well, changed. Things in business, and life in general, move so quickly you have to be willing to be nimble and flexible and pivot when necessary. This is something that now is really exciting to me! How can we continue to improve our products, our experience, our community? These are all questions I ask myself daily to keep tweaking and pivoting what we are doing at Juice Society. Our core values remain the same but the road we take is constantly changing, and that is OK. I always say that if I am feeling comfortable with where I am at, something needs to change. Feeling uncomfortable is where the big moments happen!

Family and friends help me overcome a lot. I have a very small network of individuals I go to for advice and they always offer really wonderful insight which I value greatly. Ultimately everything is up to you in the end but you never know where you’ll find some inspirations or motivation to keep on moving forward. Also, your mindset is everything!

If you could tell the whole world one thing, what would it be?  

My favorite quote is “You have to decide what your highest priorities are and have the courage — pleasantly, smilingly, non-apologetically, to say “No” to other things. And the way you do that is by having a bigger “yes” inside.”


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